Today content producers and providers are rushing to increase competitive advantage through creative use of technology capabilities to create market-leading digital products and services and expand existing customer base with innovative products, services and renewals.
Content management/ Semantic tagging:
Over last couple of years, we have seen a significant number of media houses migrating their printed information into digital media. While this is very exciting, this brings a new challenge – the challenge of developing new sellable digital media by sifting through the scanned content.
And this is exactly where semantic tagging helps in developing a reusable content management strategy. Using semantic tagging an organization can identify the contents, classify them, and develop new product bill of materials faster. This helps in overall production cycle and a reduced concept-to-launch timeline.
At EIM, we have built a solution, EIM Innovation-to-Cash framework, to deliver
- Increased customer loyalty through social collaboration
- Cross channel shopping experience with better outcome
- Personalized product information with guided recommendations